Spilling the tea on my content creation process 👀
As someone who creates A LOT of content (for myself, for On Brand and for our clients at Cultish) and has reached millions and millions of people over the last few years, here's my hopefully pretty straightforward process you can steal:
Anytime I have an idea, I jot it down. With as much context as possible, so when I’m ready to create, I can remember my initial thoughts. I like using the voice note function for this. Sometimes I go for a walk, braindump for 30-40 minutes, transcribe, and then use it as a structure for a post.
When creating content for the week, I shortlist 2-3 of these and add any timely topics. If there is news in the industry or a topic that’s currently on a lot of people’s minds, I act on it as quickly as I can. This is often my best-performing content.
Work smarter, not harder is my motto when it comes to content. I usually start with a long-form piece of content, a newsletter in my case, and then break it down into carousels, LinkedIn posts, and sometimes use it as scripts for my videos.
Having a repeatable, signature content style is so important to break through on the internet. Not only does it make content creation so much easier and removes any unnecessary decision-making, but repeatable formats also create recognition, which is the first step to creating a strong brand.
For example, all of our carousels follow the same format and look almost identical. It was a huge part of our success. Reinventing the wheel every time you post is a sure way to sabotage your results and burn out in the process.
- Review my insights weekly. If the topic or format resonated, I want to ride that wave and create more of the same. If it didn’t, I would try a different format if I’m set on the topic or let it go, but make a note of it.
If you’re just getting started or coming out of a quieter period, please give it enough time. So many people give up just before their big breakthrough.
80% of my results came from probably the top 10% of my content. Break a leg!!!