Spilling the tea on my content creation process 👀
As someone who creates A LOT of content (for myself, for On Brand and for our clients at Cultish) and has reached millions and millions of people over the last few years, here's my hopefully pretty straightforward process you can steal:
- Anytime I have an idea, I jot it down. With as much context as possible, so when I’m ready to create, I can remember my initial thoughts. I like using the voice note function for this. Sometimes I go for a walk, braindump for 30-40 minutes, transcribe, and then use it as a structure for a post.