Most businesses do not have an AI idea problem.

They have an execution problem.

I once stepped into a major AI programme with money behind it, internal attention, and plenty of confidence around it.

What it did not have was a clearly defined product.

There was already momentum.
Senior interest.
Big expectations.
Plenty of talking.

But when you stripped it back, the basics were missing.

No clear definition of the problem.
No shared understanding of the workflow.
No real agreement on what needed to be built first.

This is where many teams lose time.