One of the biggest misconceptions about branding is that it starts with logos, colour palettes or visual design.
It doesn't.
Every great brand begins with understanding the business beneath it.
Before we open Figma or create a single mood board, we spend time uncovering the context behind the company. What's changing? What problem are they really trying to solve? Who needs to believe them? What does the market already look like? And where is the opportunity to stand apart?
In this episode, we're breaking down the discovery process we use before any creative work begins.