The AI problem inside most PE-backed and ambitious service businesses is not lack of interest.

It is too much choice.

Too many tools.
Too many internal experiments.
Too many people saying “we should probably be doing something with AI.”

For founders and Management teams, that makes it easier to delay than to choose. The problem with too much choice is that it pushes teams into tool decisions before they have made a value decision.

I spoke recently to a leader at a PE-backed businesses, and they put it plainly.