Most organisations that say they’re data-driven are not.
They’re data-aware. At best.
✅ 10 signs that separate the real thing from the performance:
- Leaders change decisions because of data
Not just cite data to support decisions already made. Data that changes a direction is culture. Data that decorates one already set is not.
- When the data contradicts the instinct, the instinct gets questioned
Not explained away. Investigated.
- People closest to the data have a path to the decision-makers
Analysis that cannot reach the room where decisions happen is not part of the culture.