𝗨𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻: 𝗠𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗰𝗼𝗻𝗳𝘂𝘀𝗲 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗶𝗺𝗽𝗮𝗰𝘁.
They measure the easy stuff.
They just track usage.
→ How many employees logged in.
→ How many prompts were written.
→ How many tokens were consumed.
→ How many Copilot licenses were activated.
That is not impact.
That is activity.
The real question is different:
→ Did AI increase revenue?
→ Did it shorten time to value?
→ Did it reduce manual handoffs?
→ Did it free up workforce capacity?
→ Did it improve customer satisfaction?