Most data teams never make it to the promised land.

They’re either:

→ stuck in a bottleneck where everything goes through the data team
→ lost in a jungle of tools, chaos, and one-off solutions
→ trapped in a fortress where nothing escapes the compliance checklist

But here’s the twist:

You can set outcome-driven goals in any of these places.

In fact, you have to - otherwise, you’ll never move.

1️⃣ In the bottleneck?

Focus on reliability and trust.

• 90% of critical reports delivered by 9am
• 0% of bugs discovered by stakeholders

2️⃣ In the jungle?

Move towards the fortress before tackling the promised land.

• Build a source of truth and cut "Where's the data?" asks by 80%
• Save 25 hours/week of manual reporting

3️⃣ In the fortress?

Shift from control to enablement.

• Analysts respond to stakeholder questions in <2 days
• Super Users answer 80% of their own questions

4️⃣ In the promised land?

You’ve earned the right to chase more ambitious outcomes.

• $10M MRR from selling external data products
• 15% lower CAC through smarter budget allocation
• $2M revenue uplift via automated bidding

This is what outcome-driven goals actually look like.

Not tickets closed or dashboards built.

Want to know if your data team is in the Jungle, Bottleneck, Fortress or Promised Land?

👉 Check out my free Self Audit Tool here: https://lnkd.in/gS5PD2XK

♻️ Repost if your OKRs look great on paper but don’t change a thing.