Great realistic insights from Filip and the team at Koral
In commercializing sustainability, the team needs to:
learn marketing and sales' business objectives, and talk about how sustainability can help deliver them.
explore which of the customer's functional, emotional or social needs the company's sustainability work might already meet.
show how sustainability can sharpen the value proposition the company already has.
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Stephan Hirschi Yes please! Start thinking in business terms and thereby determining your value and the contribution to economic success, and stop defending or proposing reasons for your existence. The sustainability world is evolving and the practitioners must do the same. May 7 1 like