Doing the right thing and building a competitive business are not opposing goals. That was the core message I shared last week at the DG GROW event, where I spoke about why, at H&M Group, we see responsible practices as both the right thing to do and a driver of long‑term competitiveness.
Our long-term family ownership means sustainability isn’t a trend for us — it’s a guiding principle shaping responsible decisions and value creation.
Here are three ways responsible business conduct strengthens competitiveness across our value chain:…