I am scheduled for my very first plastic surgery next week.

It all started while riding a bus in Seoul last winter. Three young women with identical noses were near me and I was convinced they must be sisters, except they stood wide apart and didn't speak a word with each other before getting off at different stops.

I went to Gangnam, the affluent part of the capital south of the river, for an errand, and it all clicked when I saw a big digital billboard advertising one of its many plastic surgery clinics, named "Gangnam Dawoom Clinic" – translated more or less as Gangnam-like Beauty…