Leadsie Blog Article Content
More and more organizations are starting to migrate to managed Meta accounts (MMA), but the process can be confusing if you’re encountering it for the first time. 😵💫
Some people first hear the term after receiving an email asking them to sign up. Others want to migrate their organization but can’t find the option to enable it or aren’t sure where the process begins.
Part of the confusion comes from how the system works.
Not everyone can switch to managed Meta accounts. The process starts when an organization receives an invitation from Meta to begin the migration, after which the company's administrators can create accounts for employees and invite them to activate them.
In this guide, we’ll explain what managed Meta accounts are, why Meta introduced them, and how organizations can migrate to them. We’ll also walk through common issues teams run into during migration and how to fix them.