AI is advancing at an extraordinary pace, but adoption is not keeping up. The problem is no longer access to the technology or the quality of the tools. The problem is that organizations are still treating AI like a deployment challenge when it is really an adoption and integration challenge. Value comes when AI is embedded into real work and tied to real outcomes - not when people are simply logging in or "AI snacking" 🍭 with meeting summaries and email drafts. And this puts executives squarely at the center 🎯 of success or failure.