Legendary marketer David Ogilvy is known as The Godfather of Advertising.
He created highly successful marketing campaigns for brands such as:
- Rolls-Royce
- Hathaway
- Dove soap
And more.
But in 1982, Ogilvy sent this 1-page memo to his staff:
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This memo shows us the 10 writing rules Ogilvy lived by.
And it starts with a clear promise:
"The better you write, the higher you will go in Ogilvy & Mather. People who think well, write well. Good writing is not a natural gift. You have to learn to write well."
Now, replace "Ogilvy & Mather" with any company, and this holds true.
So, I trained Claude on all 10 of these rules and turned it into a free writing coach.
It audits any piece of writing:
- Social posts
- Newsletters
- Landing pages
Against Ogilvy's principles and tells you exactly what's brokenโand more importantly, how to fix it.