A video sales letter is one of those things that most agency owners either skip entirely or do badly, and the gap between a VSL that converts cold traffic and one that doesn't comes down almost entirely to structure and sequencing.
I've been running paid ads for my agency since late 2024, and the VSL sitting on our funnel has been responsible for over $1.5M in revenue since we built it.
I'm going to walk you through:
- The exact structure I used
- Why each section exists
- What order they go in
- And what the technical benchmarks look
This is not a generic "tips for a better video" breakdown. This is the specific framework, section by section, that I've personally used and that I see the highest-performing agencies in the space consistently using as well.