@ma-rlobsian1brain

Google open-sourced BERT six years ago and called it "one of the biggest influences in search queries."

Yet most SEOs are still optimizing like it's 2005.

Here's how to use semantic SEO to outrank competitors who are still counting keywords:

1. Stop optimizing for keywords. Start optimizing for complete topics.

You can't just target one keyword anymore.

Google plots queries and documents in semantic space and evaluates relevance across entire topic clusters.