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Transcript

0:00 In the last 2 years, I've analyzed over

0:01 116 different funnels making anywhere

0:03 between $200,000 a month all the way up

0:05 to $3 million a month. And in today's

0:07 video, I'll tell you the most important

0:08 lessons that I've learned in the last 2

0:10 years analyzing these businesses for

0:11 coaches, consultants, and info offers.

0:13 Because the thing is in 2026, the game

0:15 has completely changed. The content

0:17 strategies that used to work before not

0:18 working. Because if you still have a

0:20 Lambo and penthouse in your background

0:21 and you want to sell a coaching program,

0:23 bro, you are cooked. No one can save

0:25 you. And the marketing funnels that used

0:26 to work before are not working right

0:28 now. So, the game will completely

0:29 change. And each point I'll share today

0:32 is in extreme detail so you can apply it

0:34 in your info coaching consulting

0:35 business today. And the lessons that

0:37 I'll share with you are either taken

0:38 from my own experience, my own business,

0:39 my client's business, or it's either

0:41 taken from a business that I've analyzed

0:43 making over six figures a month. And if

0:44 you want my help to start or scale your

0:46 info coaching consulting business, you

0:47 can click on the first link in the

0:48 description and you can book a

0:49 one-to-one call directly with me. So,

0:51 let's start with the most important

0:52 lesson, lesson number one, which is

0:54 always always and always start with

0:56 market research. You can either do it

0:58 paid, you can either do it free. So,

1:00 I'll tell you how to do both. The thing

1:01 is market research is the basic

1:03 foundation of your business. That's the

1:05 base on which your entire coaching

1:07 business, info business is built upon.

1:08 So, your marketing strategy, your

1:10 funnels, your content comes above the

1:13 research that you did on your ideal

1:14 client. So, the thing is when you have

1:16 an actually good research, you have

1:18 in-depth data about who's your ICP, what

1:20 they want, what they don't want, what

1:21 their pain points, their fears, their

1:22 motivations, all the things, right? And

1:25 if you have all the things, you can make

1:26 way better offer compared to when you

1:28 have nothing, right? So, way better

1:30 offer always leads to the best

1:31 businesses in the market. So, here's an

1:34 example of how we did it for one of our

1:35 clients. So, he has 35K followers on

1:37 LinkedIn. Now, for you, I always

1:40 recommend you do it on Instagram because

1:42 on Instagram, you can see who reacted to

1:43 the post, who replied to your stories,

1:45 and things like that. So, you can

1:46 actually reach out to the people because

1:48 we want to have conversations with them,

1:50 right? So, we did something like that, a

1:52 hook that hey, I'm building something

1:53 and I just want to ask you some some

1:55 So, what do you want to do here is you

1:57 just put out a poll on Instagram stories

2:00 and you directly reach out to people who

2:02 reacted on the poll, right? It can be a

2:04 question about, "Hey,

2:05 I am uh trying to know my audience

2:08 better, who you are." So, option A, so

2:10 let's say you are a fitness coach, there

2:12 are lots of type of people who can

2:14 follow you, right? Uh first type of

2:16 people can be skinny people who want to

2:17 get jacked. Second type of audience is,

2:19 let's say, people who want to do fat

2:21 loss. And third type of audience are

2:23 actually fitness coaches who want to be

2:24 like you because you are making way more

2:25 money than them, right? So, you want to

2:27 understand who you want to sell to, so

2:29 you directly reach out to people because

2:30 this is the highest quality of audience

2:32 that you can get. So, let's say you have

2:33 50,000 followers, if 5,000 people

2:36 reacted to the poll or your story, these

2:38 are the best quality of people, right?

2:40 So, you can find out who exactly do you

2:42 need to sell to and these people, they

2:44 watch you regularly, so you can have the

2:45 highest chances of having a chat with

2:47 them, right?

2:48 So, we did run this poll and then we

2:51 reach out to every single person that

2:52 reacted to the poll. Uh so, it was I

2:54 guess around 700, 800 people. So, start

2:57 reaching out to people once you have the

2:58 poll, you once you have the data of who

3:00 reacted to the poll,

3:01 start reaching out to people. And the

3:02 opener, the opening message can be as

3:04 simple as, "Hey bro, I saw you voted in

3:06 the poll. You want to start an agency."

3:07 So, let's say you want to help people

3:09 start an agency or start a coaching

3:11 business, scale a coaching business. You

3:12 can do the opener and you notice the

3:14 conversation flows so naturally because

3:16 they have already reacted to something

3:18 before. So, it's not like you are

3:20 completely doing a cold outreach

3:21 campaign. And then you can do something

3:23 like, "Hey, so I'm going to building an

3:25 offer for you guys that will help you.

3:26 You open to some questions or can I ask

3:28 you some questions?" Once you have the

3:30 permission, you start asking questions.

3:32 What are their goals? What are their

3:33 roadblocks they're facing that are, you

3:35 know, hindering the goals that they want

3:37 to achieve? What's the time frame, ideal

3:39 time frame they they want to achieve

3:40 their goals in what they've already

3:41 tried, why they failed, why they

3:43 started, things like that.

3:45 So, you can understand what are their

3:47 pain points, their desires, and most

3:49 importantly, their current situation and

3:51 their desired situation because you want

3:52 to fill that gap with your offer, right?

3:55 You start asking questions and then they

3:56 reply to your questions and

3:58 if they seem too excited, so in the

4:00 market research whenever you are having

4:02 a conversation, you can literally tell

4:03 that hey, this guy is too excited about

4:05 the questions and he's too optimistic

4:07 about it. So, you can book a call if

4:08 they seem too excited and have

4:11 questions in detail, right? Because on

4:12 call, you can ask second-order

4:14 questions. So, if they want XYZ, why

4:16 they want XYZ? What what are the effects

4:19 on their life of achieving that XYZ

4:21 goal, right? Things like that.

4:23 So, the goal here in the market research

4:24 is to have at least 30 to 50 chats with

4:26 your ideal clients and 10 to 15 calls

4:29 with your ideal client profile, right?

4:31 So, inside the calls, as I told you, you

4:32 can ask second-order questions and the

4:34 most important thing that you need to do

4:35 is do not forget to record these calls.

4:37 And what you want to look for is look

4:39 for patterns because if 30 people have

4:41 30 different goals, you can't help them.

4:43 But after having conversations with 30

4:45 to 50 people, you will start noticing

4:47 patterns, okay? So, out of those 50

4:49 people, 30 people have the same goal.

4:51 So, now you know what is the dream

4:53 outcome your audience want to achieve

4:54 from your offer, right? So, take all

4:56 those recordings, all those screenshots

4:58 of the chats and give it to Claude and

5:00 paste this prompt. And throughout this

5:02 video, I'll have multiple prompts of AI

5:05 and any other resources, VSL scripts and

5:07 all. If you want any of these, my

5:09 Instagram's is linked below. All you

5:10 have to do is just DM me on Instagram

5:12 and I'll send you every resource that

5:13 you need, okay? You give Claude this

5:14 prompt and it gives you the customer

5:16 verticals, the dreamland, the problem,

5:18 the desired situation, what is the

5:19 actual gap, the USP, reasons to believe,

5:22 features and benefits, all the things

5:23 that you need to build your offer. So,

5:25 that's how you do a market research. And

5:27 once you do the market research, now you

5:29 have more than a million different

5:31 marketing angles that you can hit it

5:32 with the content. So, you can talk

5:33 directly with your exact avatar who will

5:35 buy your offer in the coming time and

5:37 you can create content that converts by

5:39 leveraging their pain points. So, if

5:42 if let's say for example, if you are

5:43 selling a trading mentorship and your

5:46 audience, you find out after talking

5:47 your audience that the main problem is

5:49 risk to reward ratio, they cannot manage

5:51 it. So, you can make a 60-minute long

5:54 YouTube video about it and explain your

5:55 entire strategy in detail. That is the

5:57 best piece of content that you need put

5:59 out there because it directly talks to

6:01 the pain points of your audience, right?

6:02 So, you see the benefits of doing this

6:04 research. Obviously, it will take some

6:06 time, but it's worth doing, right? And

6:07 then you can make eight-figure sales

6:09 asset because now your VSLs, your case

6:10 studies, your ads, you literally know

6:12 what you need to say inside these. And

6:14 that's how you become the class of one

6:15 because now you know your audience in

6:17 extreme detail. You can literally talk

6:19 to them in your content, in your

6:20 marketing, in your messaging, your

6:21 positioning, every single thing, right?

6:24 And what if you have no audience? What

6:25 if you are just starting out? For that,

6:26 we also have a solution. If you have no

6:28 audience, just open Claude and turn the

6:30 extended thinking mode on, research mode

6:32 on, and a web search mode on. So, turn

6:34 these options on. And these are the two

6:36 prompts. So, first, give it this prompt.

6:38 Uh just uh

6:40 type out the product description, the

6:42 coaching program, the mentorship. Just

6:43 write out the description. And after

6:45 that, this is the prompt two. So, once

6:47 you give it the prompt two, it will give

6:49 out all the things that we have

6:50 researched here. But if you have an

6:51 audience, I highly highly recommend you

6:53 do it with your audience. Do not skip

6:56 it. As I told you, it's way more than

6:57 worth doing, right?

6:59 And once you have it, it's the Claude's

7:01 thesis. So, to confirm it, all you have

7:03 to do is give it prompt number three.

7:05 So, you want to copy your competitors'

7:07 ads, their VSLs transcripts, and their

7:09 sales assets. So, it can run a

7:10 competitive analysis and prove the data

7:13 and the research that Claude did, right?

7:15 So, that's how you do the perfect market

7:17 research with AI. So, this is the most

7:19 important thing. After that comes the

7:20 offer, content strategies, and stuff

7:22 like this. So, do the market research if

7:23 you haven't done it. If you are

7:24 struggling to find your offer, find your

7:26 marketing product market fit, just do a

7:29 market research.

7:30 After that, lesson number two I have

7:32 learned is the simplest funnels makes

7:34 the most amount of money. And I've seen

7:35 it countless time. It's not the most

7:37 beautiful landing page. It's not the

7:39 most complicated funnels. It's not the

7:41 three-step order bump up and you know,

7:43 those Russell Brunson type of

7:44 strategies. No.

7:46 It's always the simple funnels that

7:47 makes the most amount of money, and I

7:49 learned this from William Brown. Now, if

7:50 you take a look at his content, this guy

7:52 posts the most low-effort content, and I

7:55 do not mean in the terms of value, I

7:57 mean it in terms of production. You can

7:59 see uh thumbnail, it's just a screenshot

8:02 from the video. And what he's doing

8:04 inside the video is he have this cup of

8:06 coffee, and he's just explaining some

8:08 concepts to his audience. That's it. No

8:10 No editing at all, just some cuts uh for

8:12 mistakes, and that's it. The His titles

8:14 are uh you know, really weird if you

8:17 look at them. So, how I brainwashed

8:19 myself to become successful, and how to

8:21 make 10K a month part-time. There's

8:23 nothing special in these titles. They

8:24 are pretty basic, right? But still,

8:26 William Brown is currently doing

8:28 $500,000 to $600,000 every single month

8:31 only from YouTube. And his only funnel

8:33 he's running on YouTube is he posts

8:35 YouTube videos once a week, twice a

8:37 week, and in the description it's the

8:39 same description on every single video.

8:41 He has these two links. So, you can

8:43 either directly work with him, or you

8:44 can buy his book, right? So, if you want

8:47 to work with him, what he has to offer

8:48 is the simple landing page. And on this

8:50 landing page, just look at the headline.

8:52 Here's how I might be able to help you.

8:54 He is not sounding needy that hey,

8:56 here's the exact nine-step system that I

8:59 use. No. Here's how I might be might be

9:02 able to help you. If you want, you can.

9:03 If you don't, I don't care, right?

9:06 So, uh this 10-minute VSL where he's not

9:08 trying to sell you anything emotionally,

9:10 he's literally explaining the results

9:12 and his process. That's it. No

9:15 complication at all, right? And just

9:16 look at the landing page, how basic it

9:18 is. So, book a call, and then this weird

9:20 type of animation.

9:22 Like, you know, those default animation

9:24 when we try to build any website. So, uh

9:27 here's how we can build, grow, and help

9:29 you exit your business, and how he will

9:31 do it by using his four-step system,

9:33 right? Once you are convinced, you book

9:35 a call. You do book a call if you want

9:37 to. If you don't, then it's all up to

9:39 you, right? But one thing it does is if

9:41 you try to click off his page, he try to

9:44 insist you to follow him on Instagram.

9:47 So, William Brown, follow him on

9:48 Instagram. So, you can be a part of his

9:49 ecosystem, right? That is just his

9:51 entire funnel. And same thing with Neuro

9:53 Nation, he's running the same thing. He

9:55 just have a simple landing page, book a

9:56 call, and that's it. If you are

9:58 qualified, you can buy his program. If

9:59 you are not, then you simply can't. So,

10:02 instead of making the funnel too

10:03 complicated, most of the efforts you

10:05 should do is in either in your content

10:07 or either in ads if you are running

10:08 because content is the biggest lever you

10:10 can pull. It's not changing your

10:11 headline. It's not changing your VSL

10:13 script. The best lever you can pull if

10:16 you are running it to an organic

10:17 audience is simply changing your

10:19 content. Your content does 80% of the

10:22 selling, right? It's not your landing

10:23 page. It's not your confirmation page.

10:25 It's none of them. It's just your

10:27 content. How better it is, how much

10:29 value you give out to your audience, and

10:30 how much trust you have with your

10:33 audience, right? So, instead of trying

10:34 to get the perfect funnel, still you

10:36 want a broom, and you want the perfect

10:37 headline and all, but I just want to

10:39 tell you you want to have priorities.

10:41 So, content will be the number one

10:42 priority, then you have other things.

10:44 So, do not try to overcomplicate

10:45 anything. It's not that complicated. And

10:48 after that, the lesson number three that

10:49 I've learned is YouTube is the printing

10:52 machine. You can look up to any guy who

10:53 is doing over a million dollars a month,

10:55 even Hormozi who did a nine-figure

10:57 launch of his book in 72 hours. He made

10:59 105 million dollars.

11:00 YouTube

11:02 is the common machine. YouTube is the

11:04 thing that helped Hormozi do his

11:05 nine-figure launch. YouTube is the thing

11:07 that helped Charlie Morgan make 40

11:08 million dollars. TJR is doing million

11:10 dollars a month. Brett Kelly is also

11:12 doing million dollars a month all

11:13 because of YouTube. And they are all in

11:15 on YouTube. Hormozi posts even three to

11:17 four times a week on YouTube. Charlie

11:20 Morgan is consistent. TJR, Brett Kelly,

11:22 they all know that YouTube is the thing

11:24 that will print them. And one of the

11:25 best things on YouTube is you can

11:27 repurpose its content everywhere,

11:29 literally. On Instagram, you can have

11:31 clips. On LinkedIn, you can have clips

11:32 on Spotify, you can just turn it into a

11:34 podcast on X, you can have an AI just

11:37 pull out the most important part of the

11:39 video and clip it into hundreds of

11:41 tweets throughout the day, right?

11:43 Because YouTube is the thing when you

11:44 can start, it will be your only client

11:46 acquisition system. And once you hit

11:48 $100,000 a month, $200,000 a month, and

11:50 you can do it with YouTube, by the way,

11:51 there's no problem with it at all. You

11:53 don't need to add any other acquisition

11:55 channel. And let's say you want to scale

11:56 to million dollar months, two million,

11:57 five million dollar months like Hormozi,

11:59 it becomes your main acquisition channel

12:01 and makes the sales process buttery

12:03 smooth for all the other marketing

12:04 channels that you have. So, for example,

12:06 let's say you are running ads, YouTube

12:08 will make your ROAS 10 times better if

12:10 you have organic content. As I told you,

12:11 it makes your sales process buttery

12:13 smooth because of this rule 7 11 4. So,

12:15 if anyone want to buy from you, they

12:17 have to consume at least 10 hours of

12:18 your your content. Now, sometimes it's

12:21 less, sometimes it's even more, but for

12:22 an average, it's around 7 hours of your

12:24 content. Now, on any other platform like

12:26 Instagram, like Twitter, like

12:29 LinkedIn, they simply cannot consume 10

12:31 hours of your content, right? It will

12:32 take them years to consume 10 hours of

12:34 your Instagram reel or to read 7 hours

12:37 worth of your tweets, right? On YouTube,

12:39 you post a 2-hour video and it's done.

12:42 50% of the nurturing is done. So, that's

12:44 why YouTube is the best platform out

12:46 there.

12:47 And the more they consume before the

12:48 call, the easier the close will be. The

12:50 more content that you feed them before

12:52 the actual closing call, before the

12:54 actual webinar, before the actual sales

12:56 call, the easier the close will be for

12:57 your sales team, for yourself if you're

12:59 running it yourself. So, all you want to

13:00 do is increase your watch time and the

13:03 trust meter will always go up

13:04 automatically. Because let's say they

13:06 watch a YouTube video for the first

13:07 time, they don't know who the hell are

13:09 you. They don't trust you. They don't

13:10 believe you are a legit person who can

13:12 help them. And once they start consuming

13:14 your content again and again and again,

13:16 they get to a point where they'll be

13:17 like, "Hey bro, just take my money. I

13:19 know you can help me." And that's it.

13:21 So, that's the trust meter. Next, lesson

13:22 number four is followers doesn't matter.

13:25 All you want to do is make useful

13:27 content. Now, this is a big claim, but

13:29 let me tell you what happened in the

13:30 past year or so. The shift that has

13:33 changed everything. So, from the past

13:35 year, I hope you are already seeing this

13:37 on your YouTube feed also. And if you

13:39 are a new viewer of this channel, that

13:41 shift literally pushed you to watch this

13:43 YouTube video. So, so that's just crazy,

13:45 right? A year to year ago, what happened

13:47 is people with have big channels and you

13:49 know, they have crazy productions and

13:51 they can produce the most polished

13:53 YouTube videos are getting all the

13:55 views, are getting all the attentions.

13:57 And business owners who starting their

13:58 journey, you know, sharing the value,

14:00 their channel are not growing that well.

14:02 But what happened is from social media,

14:05 we are now in the era of interest media.

14:07 So, whatever you are interested in, the

14:09 algorithms have become so damn good, it

14:11 will only serve what you are interested

14:13 in. Not the biggest channels out there,

14:16 not Mr. Beast, not Ryan Trahan. All they

14:18 want to do is keep you hooked onto the

14:20 platform. So, whatever you are

14:21 interested in, they will recommend you

14:23 again and again and again. So, this is

14:25 the shift that has happened. Because of

14:27 that shift, you notice videos like this

14:29 pop up on your feed. So, this guy

14:31 literally has 5,000 subscribers and his

14:33 video got 44,000 views. This guy right

14:35 here, I guess he grew to zero to 100k

14:38 subscribers within 6 months. He just

14:39 blew up within just 6 months because he

14:41 was making videos that most of the

14:43 people finds interesting. So, for

14:45 example, how to become unrecognisable in

14:46 180 days full blueprint, 600,000 views.

14:50 Videos like this, really raw videos that

14:52 has nothing to do with the algorithm

14:54 optimizing. They didn't have the perfect

14:56 thumbnails, they didn't have the perfect

14:57 titles, but what they have is

14:58 interesting ideas, right? So, this is

15:01 the best time to be a coach or

15:02 consultant on YouTube because YouTube

15:04 will do all the heavy lifting for you.

15:06 That's why I'm insisting you to use

15:08 YouTube more. If you are already

15:10 posting, just pump out the volume. Post

15:12 twice a week, post three times a week.

15:13 And all you have to do, guys, is just

15:15 make content for your ICP because I know

15:17 for a fact from this video, I'll book

15:19 more than 20 sales call for qualified

15:21 people who want to work with me who are

15:23 either a coach or consultant who want to

15:25 buy my offer. And how I'm able to do

15:27 that is because I'm making content for

15:28 my ideal client profile. I'm solving

15:30 their problems. So, content like this.

15:33 Now, info is broken. Here's how to crack

15:34 it. I literally shared the strategies

15:36 that I was using at the time for my

15:37 clients. Then my YouTube system, I broke

15:39 down my exact YouTube blueprint that I'm

15:41 using, my clients were using. So, I'm

15:43 posting out valuable content for my ICP.

15:46 It builds the trust in their mind

15:47 because YouTube is doing the heavy

15:48 lifting for me. You can see this video

15:50 right now is at 10,000 views. And when I

15:52 posted this, I have 100 subscribers. So,

15:55 the shift is just crazy. As I told you,

15:56 this is the best time to be a coach or

15:57 consultant on YouTube. So, start making

15:59 useful content for your ICP. Now, lesson

16:02 number five, you need to change your

16:03 offer because guarantees are scam.

16:06 Results is the new promise. So, what

16:08 happened from the in the info market in

16:09 the last five, six years is, let's say

16:12 this is your prospect, right? So, let's

16:14 call it ICP one.

16:16 So, what happened is he has probably

16:17 bought four to five different offers for

16:19 his problem. So, let's say

16:21 you are a coach, right? And you want to

16:22 work with me. What happened to you is

16:24 from the past three, four years you are

16:25 trying to grow your business. Now, let's

16:27 say probably you have grown to 20, 30,

16:28 or even $50,000 a month. But what

16:30 happened in doing so, you bought five,

16:32 six different offers. You have gone

16:34 through every single funnel. Most of the

16:36 time, people do not fulfill the crazy

16:38 guarantees that they have, you know, you

16:40 will make $100,000 or I will give you

16:42 money back or, you know, I will give you

16:44 $5,000 to waste your time, blah, blah,

16:46 blah, blah, blah. So, your market, your

16:47 niche is completely burned out. What

16:50 they have done is offer one, the

16:51 guarantees didn't work out, they didn't

16:53 fulfill. Offer number two, same thing.

16:54 Offer number three, four, same thing.

16:56 And offer number four, same damn thing.

16:58 Guarantees didn't mean nothing. So, what

17:01 they did, they associated guarantees or

17:03 promise to bad products, okay? So, if

17:05 this guy have a crazy guarantee, his

17:07 program, his offer, his services are

17:08 probably bad. That's why he need to

17:10 offer this crazy guarantee, right? So,

17:12 all you want to do is have your proof,

17:15 your client results, your case studies,

17:17 your social proof everywhere on your

17:18 socials and promote it like your life

17:20 depends on it. Make daily stories, post

17:23 daily reels about the client results,

17:24 highlight moments, your reaction when

17:26 client hit a record number. And I'm

17:28 talking about my niche, so if let's say

17:29 you are in fitness or you are in

17:30 relationship coaching, you know what I'm

17:32 saying. You have to distribute proof

17:34 everywhere on social media, right? Your

17:36 Instagram, your YouTube, your landing

17:38 pages, every single place, right? On

17:40 YouTube, you just fill out your YouTube

17:41 channel with video case studies. On

17:43 Instagram, you have Instagram

17:44 highlights, tons and tons of highlights.

17:45 Clients one, clients two, clients three,

17:47 results, etc. Stories every single week,

17:50 three to four times a week talking about

17:51 clients. And then Instagram reels every

17:54 win moment. So let's say you and your

17:56 client hit a record month, or let's say

17:57 you are a fitness coach, you help your

17:59 client lose five kg within a single

18:02 month, you call your client and record

18:03 the reaction and you post a reel about

18:05 it. So by doing this, what is happening

18:06 is you are increasing your conviction.

18:08 So the thing is when you share these

18:10 moments, your ICP, first of all, it

18:12 evokes the emotion that okay, hey, I can

18:14 get results, and you are increasing

18:16 conviction in your offer. Okay, that guy

18:19 is amazing. I want to work with him. So

18:21 that's why the new consulting

18:22 businesses, new coaching businesses, or

18:24 new info businesses, what they are doing

18:26 is they are maximizing the results, not

18:28 guarantees. They don't have Some of them

18:30 don't have any guarantees and they are

18:31 still making $200,000 a month without

18:33 any guarantee. Because I've told you

18:35 guarantee means scam. So results is the

18:38 new promise. Show the results, don't

18:40 promise anything. Your offer will do way

18:42 better. Now, lesson number six,

18:44 messaging is way more important. The

18:46 messaging your content is giving is way

18:48 more important than the actual content,

18:49 right? So for example, if you post a

18:51 video like this, life after you and your

18:53 friends got rich, buying a Lambo at 18,

18:56 buying a Lambo at 13. What this is going

18:58 to do, this will attract bro people

18:59 because this is what they think success

19:01 looks like. So if you are posting

19:03 flexing lifestyle vlogs, you are going

19:05 to attract bro people.

19:06 If you are making videos like Hormozi,

19:08 how to get customers to stay forever,

19:09 you are attracting business owner. If

19:11 you are making videos step-by-step, you

19:13 are attracting a ton of beginners

19:14 because they crave direction. Business

19:16 owner craves value, and flexing is a red

19:19 flag now. If you are really serious, you

19:22 want to help people out in their current

19:24 situation. So, what do you have to do

19:25 instead? Instead of flexing your

19:26 Lamborghini, your penthouse, there is

19:28 nothing wrong with it. Like, you can

19:29 still have those luxury cars and all,

19:31 but instead, the better strategy is be a

19:34 likable person, have a unique

19:35 perspective, and tell your story.

19:38 That's how people buy into you, not

19:39 because of your lifestyle, but because

19:40 of who you are. Right? What's your

19:42 story? What are your beliefs? What are

19:44 your world views? So, prospects are

19:46 buying you, not your coaching, because

19:47 information is literally everywhere in

19:49 2026. I can go on to Claude, give it

19:52 some

19:52 uh some data about my business, and ask

19:54 any question that I want. And probably,

19:56 I'll get 80% of the information that I

19:58 can have by paying a coach, right? But,

20:00 what people are doing is they are buying

20:02 you, not your coaching. So, the thing is

20:05 there are three stages. First of all,

20:06 they have to know you. Then, once they

20:08 consume enough content, they start

20:10 liking you. And once you show them the

20:11 results and case studies, the social

20:13 proof you have, they start trusting you.

20:15 So, this is a stage, and you need to

20:17 make content for every single stage,

20:19 right? Because the thing is people buy

20:21 with emotion and justifies it with

20:23 logic. So, emotion, how you tackle this?

20:25 How you generate emotion in your ideal

20:27 clients? What you do is you post

20:29 lifestyle content. You post your day in

20:31 the life as a fitness coach or day in

20:32 the life as a profitable trader. And

20:34 instead of flexing, you are telling your

20:35 personal beliefs, your values, your

20:36 results that you are getting instead of

20:38 flexing your Lamborghini or your

20:40 Ferrari, right? You are telling the

20:41 morning routines, you are going to the

20:42 gym, you are having meals with your

20:44 friends. You are talking about life, you

20:45 are talking about, you know, mindset

20:47 advices, mindset videos. You are talking

20:48 about your raw personal stories, your

20:50 rock bottom, the shift that changed

20:51 everything. So, these are the things

20:53 that will generate emotion in your ideal

20:55 clients and will make you the authority.

20:57 You'll not come across as another a red

20:59 flag guy, right? And offer for logic

21:02 part, you want to promote your offer by

21:04 showing your client hitting a days,

21:07 showing the payment dashboards, showing

21:08 the before and after metrics, client

21:10 testimonial calls, payment notifications

21:11 if you are related anything to business,

21:14 or if you are, let's say, a fitness

21:15 coach, you show your client going from

21:18 110 kg to 100 kg within a single month.

21:21 You are calling them and just literally

21:22 asking your client, "Hey, how are you

21:23 feeling?" You are recording a call with

21:24 your client where you are giving mindset

21:26 advice, removing their old identity,

21:28 breaking their limiting beliefs. So,

21:29 this is the type of content that

21:31 generates emotion, plus it also

21:33 justifies logically Okay, that guy's

21:36 unique. That guy's likeable. He's like

21:38 me. He goes to gym. He eats clean. He's

21:40 So, that's how they form association

21:42 with you. That's how you become a

21:43 likeable person. And if they like you,

21:45 they will buy from you. The thing is, if

21:47 you only post value, you are just

21:49 another coach. You just become a

21:51 commodity. And that's how Honia Cotta

21:52 differentiated from every personal

21:54 branding guru out there, right? Because

21:56 in her content, she's talking about her

21:57 personality, her beliefs, her values,

21:59 her stories, and what makes her special.

22:01 She's also making the personal branding

22:02 content, but she's also talking about

22:04 her beliefs about client results, her

22:05 beliefs about business, beliefs about

22:07 money, beliefs about relationships.

22:09 That's how people associate with you.

22:11 That's how people like you. So, this is

22:12 a new content strategy for you. Instead

22:14 of flexing, be likeable, have a unique

22:16 perspective, and tell your story,

22:18 because prospects are buying you, not

22:19 your coaching. Then the next lesson is

22:21 don't sell in Instagram Reels. This is

22:23 the worst thing you can do if you have

22:25 an Instagram audience, because selling

22:26 in your feed actually kills your reach.

22:28 So, what happens is, let's say, this is

22:30 a reel that you posted on Instagram, and

22:32 the reel, entire reel, is designed for

22:35 selling. If the audience doesn't find it

22:36 interesting, they scroll past it. This

22:38 reel will get way less views, right? So,

22:40 it's killing your reach, and it's not

22:42 going to convert that well, because the

22:44 thing is, on Instagram,

22:45 the audience doesn't trust you, because

22:47 this is, for example, this is the

22:49 baseline trust that they need to buy

22:51 from you. So, IG audience, they are

22:53 scattered below the baseline, because on

22:55 IG, you can only give a limited amount

22:57 of value or a limited amount of beliefs

22:59 or anything within 30 to 60 seconds. And

23:02 if your video is anything longer than

23:03 that, 90% of the people are going to

23:04 skip, right? So, this is what happens on

23:07 IG. They are not interested in watching

23:09 your reel because it's selling

23:10 something, right? And most of the IG

23:12 audience is new. So, they're probably

23:14 seeing your reel for the first time. And

23:16 if you are selling in that, it's a

23:17 losing situation for you because the

23:19 value is zero. They don't trust you

23:21 enough. This is the baseline trust they

23:23 need to buy from you. The duration is 30

23:26 to 60 seconds. So, how how you expect

23:28 someone to watch 30 second reel and buy

23:30 from you? So, if you don't want your

23:32 reach to go down, post any of these. So,

23:34 whenever you are recording a reel, it

23:35 must have one of these things. So,

23:37 either it is made for the intention of

23:39 entertainment or educating your ICP or

23:41 inspire them. That's it. That's the

23:44 three pillars that you need to follow on

23:45 Instagram. If you are selling, if you

23:46 are trying to convince them, that's not

23:48 going to work on Instagram. As I told

23:50 you again, people don't trust you enough

23:51 on Instagram because of the duration and

23:53 just the design of the platform, right?

23:56 The only goal on Instagram reel is to

23:57 get a follow from your ICP because once

23:59 they follow you, they become a part of

24:01 your ecosystem. They watch more of your

24:03 reels. They watch more of your stories.

24:05 So, that's how you start the nurturing

24:07 mechanism on Instagram, not by actually

24:08 selling in the reel itself, but by

24:10 selling through stories. And if you guys

24:12 want to follow me on Instagram, that's

24:14 my Instagram. Now, we are halfway there.

24:16 Lesson number eight is stories is the

24:18 way to go on Instagram. Because of the

24:20 people who are watching your stories,

24:21 it's shown to warm leads. It builds the

24:24 trust and authenticity that is required

24:26 to buy from you. And it's create the

24:27 FOMO and agency every time you do a call

24:29 to action in your stories. So, average

24:32 story viewer, they already follow you.

24:35 They already watch your content

24:36 regularly and they are way more nurtured

24:39 compared to somebody who's watching your

24:40 reel on the reel step, right? So, they

24:42 are the most warm lead that you can have

24:45 on Instagram. So, story viewers is the

24:47 best quality of audience on Instagram

24:49 that you can sell to. And posting daily

24:50 stories, you make them realize, if you

24:52 follow the right structure, your offer

24:54 is insanely valuable. You are not just

24:56 another coach. You are posting stories

24:58 about your beliefs, your world views,

24:59 your opinions, moments with clients,

25:01 moment with your family, and you are

25:03 also sharing results. So, you make them

25:04 realize that your clients are getting

25:06 incredible results. So, what happens is

25:08 they will feel stupid if they are not

25:10 working with you. And here's the best

25:11 weekly story sequence for you guys. On

25:13 Monday, you want to do a client results

25:15 story sequence with a hard call to

25:17 action by having your offer in it. On

25:19 Tuesday, you want to provide value, you

25:21 want to break the limiting beliefs, you

25:22 help them realize why they haven't

25:23 achieved their goal because they are

25:25 doing something wrong. So, you call out

25:26 that problem, you dig into the pain

25:28 point, and you make them realize that,

25:30 "Hey, if you want to achieve your goal,

25:32 you need to change."

25:34 On Wednesday, what you do, you share a

25:35 personal story that inspires them. Maybe

25:37 it's your future goals, your journey,

25:39 your turning points in your journey, and

25:40 the risks that you took to reach there.

25:43 On Thursdays, what you have to do is

25:44 again you share your personal wins and

25:46 results. So, it's like, "Hey, this guy

25:48 is also successful, his clients are also

25:49 successful, so I have to work with this

25:52 guy." Payment screenshots, workouts,

25:54 anything personal. Don't just post

25:55 client results, you have to post your

25:57 wins, too. Whatever you consider as a

25:59 win, just post it. It must be personal.

26:02 On Friday, you do a soft call to action

26:04 for any resource. So, maybe you posted a

26:05 YouTube video, and that video solves a

26:07 specific problem for your ideal clients.

26:09 So, you do a soft call to action for

26:10 that YouTube video, and you can do a

26:13 direct one, too, but I recommend you do

26:14 a soft call to action for any free

26:16 resource like any PDF, any YouTube

26:18 videos, any trainings, private

26:19 recordings, and all. On Saturday, you do

26:21 general lifestyle pictures, let the

26:23 momentum cool off, and on Sunday, you

26:25 can do Q&A's, and you can do lifestyle

26:26 videos. So, this is the best structure

26:28 out there for stories because it hits

26:30 the both pillars, logic and emotion,

26:32 right? You are only doing call to action

26:34 on Monday and Friday, two times a week,

26:36 and even less than that because on

26:38 Friday, we are doing only a soft call to

26:40 action. And on other days, you are

26:41 nurturing your audience and building

26:43 trust and goodwill by sharing your

26:44 personal stories, by sharing your world

26:46 views, by providing them value, breaking

26:48 their limiting beliefs, by sharing your

26:50 client results. So, that is why story

26:52 sequences are the best thing on

26:53 Instagram.

26:54 But the thing is never do more than

26:56 this. You don't have to do any call to

26:57 action more than two times a week unless

26:59 you are doing a launch.

27:01 Because what happens is if you are

27:04 posting story sequences just to sell

27:05 them something, they form an association

27:07 in the mind that he's always trying to

27:09 sell me something on his stories and

27:11 then your story views will go down and

27:13 nothing can save you from there, right?

27:14 So stories is the best thing on

27:15 Instagram. Next lesson, give away every

27:18 best information you have for free. Now

27:21 this is by far the most important thing

27:23 that I have done with my YouTube

27:24 channel, with my client's YouTube

27:25 channel and this is the thing I've

27:26 learned from analyzing Nero knowledge's

27:29 funnel. So his niche is obviously

27:30 manifestation and how to attract your

27:32 dream life and he is making 60-minute

27:35 videos every single week to solve the

27:37 problem of his ideal clients through his

27:40 YouTube and he's giving out the best

27:42 information that he have for free. Now

27:44 what happens is it nurtures the audience

27:46 so well that he's making 300, 400,000

27:49 dollars a month and his offer is priced

27:51 at 25,000 dollars or even more to work

27:53 with him one-on-one. And that's what

27:55 happens when you give out so much value

27:57 for free. You attract the best quality

28:00 of clients that you can ever imagine.

28:02 And that's what I'm doing with my

28:03 clients, right? So videos like this,

28:05 watch me close a 4,000 dollar client

28:06 from YouTube. I broke down my entire

28:08 YouTube system of how I'm closing 5,000,

28:10 6,000 dollar clients with YouTube by

28:12 posting these videos. Again, this video

28:15 is doing the same. So the lesson here is

28:17 give so much value your audience will go

28:19 in value that they literally feel like,

28:21 "Hey,

28:22 I I need to give back this guy

28:24 something. He's just so good at what he

28:26 did. He just tell me so many things that

28:28 helped me so much in my business, my

28:29 relationship." And what you have to do

28:30 is just don't gatekeep anything. Your

28:33 private strategies that you use with

28:35 your clients, anything that you have,

28:37 any piece of information that can help

28:38 people for free, you just give it out.

28:40 But never make the mistake of giving

28:42 everything away in a single time.

28:44 Because now why they will pay you and

28:46 this will be a disregard for the people

28:48 who paid you. So, what you have to do is

28:50 let's say

28:51 this is your ICP and this is the goal

28:53 they want to achieve. Now, there is

28:56 this gap and this is the gap of

28:57 information. This is the action steps

28:59 that they need to take in order to go

29:00 from this situation to this situation.

29:03 Now, what you do with your content is

29:04 you give out all the information for

29:06 free but in pieces. Even your paid

29:08 information, even the information that

29:10 you give your clients too but in bits

29:11 and pieces. So, still they have the

29:13 information, they can still get some

29:15 results but if they want the full

29:16 package, they have to work with you.

29:18 And that's how you maintain the balance

29:20 of kind of giving so much value that

29:22 they are in value debt but still having

29:24 your offer, right? So, just give out as

29:26 much as you can and the best lead gen

29:28 hack that I've noticed in the past year

29:29 is just release a course, 5 hours, 6

29:31 hours, 10 hours, it does not matter,

29:33 just release a course. So, for example,

29:35 this guy Caleb, he made a course on

29:37 personal branding and it's 6 hours. And

29:38 by analyzing his funnel, I've noticed

29:40 this single video alone throughout the

29:42 year have gave him more than 100,000

29:45 leads.

29:46 Can you imagine? 100,000 leads from a

29:48 single video. And same thing with FX

29:51 Alex G, so he's a trader and he made a

29:53 10-hour course

29:55 like going over trading strategies,

29:56 mindset and every single thing that you

29:58 need. You'll get the best quality of

29:59 leads and the most amount of leads in

30:01 your entire business. So, what you have

30:02 to do is make a free course

30:04 at least 3 hours, uh preferably more

30:06 than 3, 4, 5 hours so people watching it

30:08 it just stands out to them. And they'll

30:10 be like, "Hey, it's not another course.

30:11 It's actually 5 hours of insane value in

30:13 it, right?" And what you have to do is

30:15 promote it 10 times a day on every

30:16 platform, on Instagram, on story

30:18 sequences, on reels. What you have to do

30:19 is just do a call to action that, "Hey,

30:21 I have a full guide, a 6-hour guide on

30:23 going over XYZ. If you want that, just

30:25 comment the word, just DM me the word

30:27 and you send this video."

30:28 So, this is like uh your lead magnet.

30:31 You post a free course, it also crush it

30:33 on YouTube. You also have your Instagram

30:35 traffic coming to it and this becomes a

30:37 lead gen system alone, right? So, you'll

30:39 get more leads than you can ever imagine

30:41 and I've did with my clients. So, he's

30:43 in wholesaling. What we did, we posted a

30:46 2-hour course going over how to start

30:47 real estate wholesaling in 2026, and we

30:49 booked around 30 to 40 calls from that

30:51 single video alone. So, guys,

30:54 free courses is the best lead gen hack.

30:56 And all you have to do is just make a

30:58 3-4 hour free course giving out the best

30:59 pieces of information that you have.

31:01 Then, lesson number 10, a webinar is the

31:03 best funnel right now, period. People

31:05 are doing anywhere between $100,000 a

31:07 month all the way up to $5 million a

31:09 month. Selby Shah, she did $5 million in

31:11 the month of Jan 2026. So, webinars is

31:13 the best funnel, right? So, all you have

31:15 to do is all the traffic from YouTube,

31:17 Twitter, Reels, Instagram Stories, you

31:19 direct the traffic to a landing page, a

31:21 simple landing page. You don't even need

31:23 a VSL. So, you just have a photo and

31:25 your uh headline, "How to step into

31:27 high-ticket sales with Selby Shah." You

31:29 can do something like uh "How to make

31:30 $10,000 within the next 60 days with

31:32 trading." "How to become profitable

31:34 trader." Whatever it is, right? Then,

31:36 you have the time and a simple call to

31:37 action to save your spot. So, the

31:40 landing page is super simple. As I told

31:42 you in the lesson number two, simple

31:43 funnel makes the most amount of money.

31:45 And below there, she's going over Okay,

31:47 so this is for you if you have a 9-5

31:49 job, if you want to live your dream

31:50 life. Not for you. Basically, just

31:52 reinforcing his ICP that, "Okay, hey,

31:54 you are in 9-5. You don't want to go to

31:55 jobs and all." So, Selby's doing the

31:57 webinar once a week, and she did $5

31:58 million in January 2026. Now, everyone,

32:01 if you're just starting out, I don't

32:03 recommend webinars. So, who should run

32:05 webinars? If you have an IG audience,

32:07 webinar will crush it for you because as

32:08 I told you, IG audience doesn't trust

32:10 you enough. So, having a 90-minute

32:12 2-hour webinar, it will kills all the

32:13 objections. It will nurture them so much

32:15 that by the end of the webinar, they

32:17 will be ready to book a call with your

32:18 sales team or if you have a mid-ticket

32:20 offer. So, if you have an IG audience,

32:21 run a webinar. It's going to crush it

32:23 for you. But if you are already running

32:24 a VSL call funnel or DM funnel, and you

32:26 want to hit a ceiling, you just

32:28 implement the webinar, and boom, you'll

32:30 hit past the ceiling. If you are already

32:31 doing $100,000 a month, you want to get

32:33 to 200, 300, just implement webinars if

32:35 nothing's working for you. You're going

32:37 to easily hit that. It's not easy to

32:39 crack, but if you do, sky's the limit

32:40 for it. And the best way to do it is

32:42 just have a weekly webinar and once a

32:44 week you jump on a webinar with your

32:46 audience, you have the slides, and you

32:48 can, you know, once you get enough data,

32:50 you can make the best possible slides,

32:52 the best pre-webinar flow, and then for

32:54 the people who didn't join up, you just

32:56 send the VSL to a email list that,

32:57 "Okay, if you haven't joined, you can

32:59 have the recording." And then you also

33:01 send a VSL. So, people who joined, they

33:03 are already nurtured up, they booked a

33:04 call. People who didn't join, they see

33:06 your emails and they book a call from

33:08 that way. So, this is the best way you

33:09 run a webinar and VSL, both of them

33:11 combined. And this is the best funnel

33:12 right now. Lesson number 11 I learned is

33:15 if you come up with a new format in your

33:17 niche, you will become the category of

33:19 one. And this is the best piece of

33:21 information when it comes to personal

33:22 branding. Because look at these formats.

33:25 So, Hormozi uh did this Shark Tank kind

33:27 of format where he had a business owner

33:28 comes up, uh instead of pitching him, he

33:31 was pitching all the problems that they

33:33 have. Then Hormozi solved these problems

33:35 live on the YouTube video. So, what

33:37 happened is instead of a boring case

33:39 study video, think of it like case study

33:41 packaged in a new format. Because 90% of

33:44 the audience is not interested in your

33:45 case studies, they are interested in the

33:47 value and entertainment that you

33:48 provide. But if you come up with a new

33:49 format, which is entertaining, engaging,

33:51 then you did the basic stuff. Because in

33:53 this video, Hormozi is solving the

33:55 problem. So, indirectly, they are

33:57 subconsciously believing that, "Okay, he

33:59 is the authority, he knows what he's

34:01 talking about." And the format actually

34:03 helped him to go viral. Then his average

34:05 YouTube views. Same thing for Niro, he

34:07 come up with the uh the whiteboard

34:08 format in the manifestation niche.

34:10 Before that, I don't think anyone was

34:11 doing it. Now every manifestation coach

34:13 is doing it. Because Niro before that

34:15 was doing faceless videos. And as soon

34:18 as he switched the format, things

34:19 literally blew up for him. And then this

34:21 guy, so he's a an e-com coach, I guess,

34:23 and he come up with the format of this

34:25 uh one millionaire dropout one week 10

34:27 kind of format where you have authority

34:29 and And the coach or against the person,

34:31 you have 10 people asking questions and

34:33 then your coach is confronting the

34:35 questions, giving them the right

34:37 beliefs. So, what this video is doing,

34:38 it is indirectly nurturing the audience,

34:40 giving them the right beliefs, giving

34:42 them the right frame of reference to buy

34:44 from him, but in a new format. So,

34:45 people don't even think it's a VSL.

34:48 Right? So, that is the power of having a

34:49 new format. And again, the thing is, if

34:52 you come up with a new format, there is

34:53 no competition for you. You become the

34:55 category of one. You become the first

34:57 guy to do this format in in your niche.

34:59 Because the thing is, if you do the

35:00 normal value, lifestyle, and vlogs, you

35:03 are in the red ocean. You are competing

35:04 against millions of people. But if you

35:06 literally think outside the box, your

35:08 niche, your competition remains there,

35:10 and you become the category of one. So,

35:11 eCom coach with a new format, this will

35:13 be you, and this will be your

35:15 competition. So, for Samit, this video

35:17 was blue ocean, and it blew up on his

35:19 channel. But, but, but, if you are a

35:21 beginner, if you are at level one, if

35:23 you haven't made your first sale online,

35:25 if you haven't sold your first coaching,

35:26 mentorship, etc., stick to what already

35:28 works. Don't try to come up with the

35:29 anything new because right now you don't

35:31 have enough data to tell what works and

35:33 what doesn't work. So, stick to what

35:34 already works. Once you have a certain

35:36 amount of experience, you can jump to

35:38 these trying new formats. And what you

35:39 have to do is, you have to look up to

35:41 completely different niches. So, for

35:43 Hormozi, this is the Shark Tank kind of

35:45 format, right? And right now, one of the

35:48 format that I kind of think will work is

35:50 Shark Tank format

35:52 with entrepreneurs, online

35:53 entrepreneurs. So, let's say, if you are

35:55 coach, people coming to you, and you are

35:57 doing the Hormozi kind of thing. So,

35:58 building businesses live. This is also

36:01 crushing it, but it will crush in the

36:02 upcoming time. So, again, new format is

36:04 the best thing you can do with your

36:05 personal brand. Lesson number 12 is

36:07 every strategy works. Pick what suits

36:09 you. And this is the best lesson that

36:11 I've learned throughout these two years.

36:13 Because the thing is, every strategy

36:15 works out there. And if somebody says

36:16 this doesn't work, he's trying to sell

36:17 you something of his own, right? But I

36:20 can tell you there are people who are

36:21 posting once a day. There are people who

36:23 are posting three to five times a day.

36:24 And there There people posting three

36:25 times a day on Instagram. And they are

36:27 all making good amount of money. They

36:28 are on an average making anywhere

36:30 between $500,000 a month all the way up

36:32 to $2 million a month. So, you don't

36:35 have to listen to a specific person. So,

36:36 this is about the content strategy. Now,

36:38 you will find a person who made million

36:40 dollars a month with call funnels.

36:41 You'll obviously find a people who are

36:43 making million dollar months with

36:44 webinar, and you will always find people

36:46 who are making hundreds of thousands of

36:47 dollars with DM funnels, right? So,

36:49 don't get caught up in the shiny object

36:51 syndrome. If If something's working for

36:53 you, stick to it. Now, lesson number 13,

36:56 sell before the call. As I told you

36:57 again, most of the selling happens

36:59 before the call ever happened. This is

37:01 specifically for the people who are

37:03 running webinars and VSL call funnels.

37:04 So, what you can do to maximize the

37:07 show-up rates, the trust, the authority,

37:09 and the highest chances of getting them

37:11 closed in the pre-call flow or

37:12 pre-webinar flow. So, how to do it is on

37:15 the confirmation and thank you page,

37:16 what you have to do is upload these

37:18 videos. Now, these videos will literally

37:20 take up your show-up rates up to 40%.

37:23 Now, the thing is we naturally have

37:24 questions and objections about the thing

37:26 that we are buying, the offer, the

37:27 services, etc., whatever you are

37:28 selling. And we are nervous about the

37:30 call. We are nervous about the webinar.

37:31 Maybe you don't have enough time. Maybe

37:33 you have some other objections. There

37:34 are millions of objections in your ICP's

37:36 head. The skepticism kicks in, and they

37:37 are already framed in a certain way to

37:39 think about online courses, online

37:40 coaching programs, online mentorships,

37:42 right? So, your job is to increase their

37:45 interest levels, hype them up, and frame

37:47 them to believe and think in a certain

37:49 way about your offer, about your

37:50 services, about your product. So, what

37:51 you have to do is kill the skepticism

37:53 and get them hyped up. And to do that,

37:56 they need to consume a minimum amount of

37:57 content that educates them and

37:59 pre-handles the objections before the

38:01 call or before the webinar. Because they

38:03 have immediate objections that need to

38:05 be addressed to hype them up. If they

38:07 are nervous before the call, you know,

38:08 maybe they don't have enough money, or

38:10 they don't trust the creator. So, you

38:11 have a video about about it. Okay? So,

38:14 do creator XYZ does the business model

38:17 himself. You have the video going over

38:19 that objection, right? And along with

38:21 it, they will do their due diligence.

38:23 They will do their research anyway, so

38:24 you might frame the information. The

38:26 market is so saturated, the skepticism

38:28 is at all-time high. All you have to do

38:30 is make 60-second videos going over your

38:32 FAQs that answers their questions while

38:34 framing them in a way. How to do it?

38:37 Record all of your sales call and just

38:39 give it to AI and ask the frequently

38:41 asked questions in the sales call. Top

38:43 five to 10 questions, record 60-second

38:45 videos going over the questions,

38:47 objections, and framing them in a

38:48 certain way with the right beliefs and

38:49 have them on your pre-call like the

38:51 confirmation page or thank you page,

38:53 whatever you have. This is the first

38:54 thing because the thing is this is the

38:55 meter. So, this is the sales meter. On

38:57 this side, there are people who will not

38:59 buy no matter what. And on this side,

39:01 there are people who will buy no matter

39:02 what. They'll call the closer, "Bro,

39:03 just send me the payment link." And they

39:05 are just the laid down closers, right?

39:08 And your job through these videos and

39:10 your pre-call

39:12 assets, whatever you have, is to take

39:14 this ICP or take this person from here

39:16 to here as close as you can. So, maybe

39:19 they are

39:20 here whenever they are entering a

39:21 funnel. Now, from your pre-call flow,

39:23 they are in the gray zone. They still

39:25 have some objections, but if you have

39:26 good closer, it's an easy close, right?

39:28 And the next thing and the best thing

39:30 you can do is email flows to hype them

39:32 up. The thing is everybody is using

39:35 generic emails, either it's your

39:36 webinar, either it's a VSL call funnel.

39:38 They did the basic reminder, "Say we

39:40 have a call in 3 hours. Hey, webinar

39:42 starting in 60 minutes." No, nobody

39:43 opens those emails, right? "24 hours

39:45 left. 30 minutes left. Hey, bro, please

39:47 join." Nobody opens them. Instead, what

39:49 you have to do is every email must be a

39:51 value drop going over their common

39:52 objections, their beliefs, and

39:53 frequently asked questions.

39:55 So, for example, if you are running a

39:57 biz op offer, first email handles this

39:59 objection, "How fast can I make an ROI?

40:01 Can it work for me?" Email two, "I am a

40:04 beginner, will it work for me?" Email

40:05 three. And now, what you can do, you can

40:07 increase the volume because everybody

40:09 loves to consume value and solve their

40:11 problems. So, in the emails you are

40:13 hyping them up for the webinar and

40:14 giving them actual sauce inside these

40:16 emails. And you can also increase the

40:17 volume because now everybody opens your

40:19 email and love the value inside them.

40:21 And the third thing and last thing is

40:23 having personalized sales conversation.

40:25 So, whenever somebody fills out the

40:26 Typeform, your setter and dialer calls

40:28 every lead within 2 minutes and they

40:29 understand their situation and where

40:31 they are at. After that, all you have to

40:32 do is send them personalized sales

40:34 assets before the call. Because the

40:36 thing is, you you don't know whatever

40:38 the current situation actually is,

40:40 whatever phase of life they are in. So,

40:41 let's say you have an e-com offer. The

40:44 you don't know if you do not have this

40:46 process. So, Typeform, then your team

40:48 reaches out, then they understand the

40:50 situation. If you don't have that flow,

40:52 you don't know if he's 18-year-old

40:53 college student, if he's a corporate

40:55 worker, or if he's in a construction

40:57 job, right? But, once you have this

40:59 personalized conversation, you can

41:01 actually send assets based on their

41:03 specific situation. So, 18-year-old, he

41:06 might love the lifestyle videos that you

41:07 post. 55 25-year-old, sorry, he will

41:10 love the proof that you have. So, you

41:12 have to have personalized sales

41:13 conversation. And if you're just

41:14 starting out, you can have it really

41:15 easily because let's say you are booking

41:17 three to five to 10 sales calls, you can

41:19 do it by your own. Just call every

41:20 single lead, understand their situation,

41:22 and send them pre-call assets. Like,

41:24 "Hey, this video's going to help you.

41:25 This case study's going to help you.

41:26 Just consume them before the call." So,

41:28 this was lesson number 13. And the last

41:30 lesson is, if they relate, you win. The

41:33 only thing that you need to worry about

41:34 in your entire organic content is

41:36 relating to your ICP. If they do not

41:38 relate to you, they'll not buy from you.

41:40 But, if they did relate to you, they did

41:42 relate to the story you are telling,

41:44 they can actually see the future version

41:46 of them inside you, or they can see the

41:48 struggles that you've been through, the

41:50 stories that you have, your events, your

41:52 losses. That will actually makes you a

41:53 real human. That is what connects you to

41:55 your audience, to your ICPs. And if they

41:57 relate to you, you've already won 60% of

41:59 the battle. You just need a decent

42:01 enough mechanism to convert their desire

42:03 to cash. And that's it. So, these were

42:06 the 14 lessons that I learned in the

42:07 last 2 years. Now, there's a lot more,

42:10 but I'm thinking of doing a episode two

42:12 of this video. So, drop in the comments

42:14 if you want that. And again, guys, if

42:16 you want my help to start or scale your

42:18 info coaching consulting business, you

42:19 can click on the first link in

42:20 description, and you can book a

42:22 one-to-one call directly with me. And if

42:23 you want me to implement any of the

42:25 systems or strategies that I have

42:26 discussed in this video, you can DM me

42:28 on Instagram. My Instagram is also

42:30 linked below. If you have any questions,

42:31 you can also reach out to me on

42:32 Instagram. But, that's it for today,

42:34 guys. See you in the next one.