Hey friends,

Last week I had an impromptu chat with my mate Finny — . He’s someone I massively respect in the industry. The guy’s got 30 years in the brand world… he’s legit.

We often talk on the phone, share daily texts, and just bash our heads together on topics we find interesting. No real agenda, just two people trying to make sense of things that don’t always make sense… they are a lot of fun.

Today, I’d love to open one of those conversations up to you all....