Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/t6ms
ASK KIPP & KIERAN ANYTHING: Submit your marketing question for the Unbound AMA and the mailbag episode.
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Sabrina Ramonov has 3.5 million followers, and one Instagram Reel added $120,000 in annual revenue to her business. Another post added 100,000 followers. In this episode she shows Kipp the exact system behind both, then builds it live so you can copy it.

The system is simple: post something valuable, ask people to comment a keyword, and let an automation DM them a guide, ask for a follow and an email, and push everything into your newsletter or CRM. Sabrina walks through the real posts, breaks down why her hooks work (and why red beat every other color), shows a live automation with DMs landing in real time, and then builds a brand new one from scratch inside Claude in a couple of minutes. Kipp secret-shops it from a second account to prove it works.

Ep 450 mentions
Sabrina Ramonov ⁠https://www.youtube.com/@sabrina_ramonov
Blotato ⁠https://www.blotato.com
Loop: Outlearn. Outmarket. Outgrow ⁠https://www.hubspot.com/loop-marketing-book
Claude ⁠https://claude.ai
ChatGPT ⁠https://chatgpt.com

📌 WHAT WE COVER:
→ The Reel that made $120K in ARR and the one that added 100K followers
→ How comment-to-DM automations actually work
→ The broad-hook rule for viral short form
→ Why she tests hook colors with Instagram trial reels (red won)
→ Short form as advertising for long form
→ Inside a real DM automation: follow, email, deliver, webhook to CRM
→ Why you must own the relationship outside of social platforms
→ Email deliverability and why her newsletter is her highest-ROI channel
→ 80% of viewers on a viral Reel are non-followers
→ Building a DM automation in plain Claude with a connector
→ "Don't be an AI slob": read what your AI is actually doing
→ AI leverage = your skill × your clarity
→ Secret-shopping your own funnel from a second account
→ How much friction to add based on the value you're delivering
→ Running DM automations in bulk from a spreadsheet
→ Using the same play in Instagram and Facebook Stories

🎙️ Host: Kipp Bodnar
🎤 Guest: Sabrina Ramonov, founder of Blotato

⏱️ CHAPTERS:
00:00 - One Instagram post made her $120,000
01:20 - The two posts: 100K followers and $120K in ARR
04:05 - Anatomy of a viral Reel: keep the hook broad
07:35 - Why red beat every other color (trial reels)
09:05 - Short form is advertising for your long form
10:20 - Inside a real DM automation, running live
11:45 - Why you must move followers into a system you own
14:40 - Email is her highest-converting channel
17:55 - Live build: a DM automation in plain Claude
22:10 - Don't be an AI slob
26:30 - Secret shopper: testing the automation live
32:20 - Bulk automations from a spreadsheet, Stories, and takeaways

📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth.

#InstagramMarketing #DMAutomation #SabrinaRamonov #SocialMediaMarketing #LeadGeneration #AIMarketing #Claude #PersonalBrand #CreatorEconomy #NewsletterGrowth #MarketingAgainstTheGrain #HubSpot

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.