Most change programs start with the solution, why is that?
A new system gets rolled so you build a training program, but you notice adoption is low, so you send more comms... and so on.
The problem isn't that these are bad ideas.. the problem is they're usually guesses, because rarely are we thinking abou tthe diagnosis layer, the one that asks what's actually making the current behavior harder than the new one.
When we start working with a client, the first thing we do is diagnose barriers for behavior we're trying to encourage..
In implementation practice, I encourage discussions with those who 'need' to change about their barriers and facilitators in relation to their capabilities, opportunities and motivation - this provides powerful information, to identify and plan implementation strategies. Mar 4