AI has already set a minimum standard for coaching.

A lot of the industry has never met it.

AI isn’t replacing great coaches.
It’s exposing average ones.

I’m already seeing it.

AI tools can now run cleaner discovery calls than a huge chunk of the industry.

It follows threads.
It spots patterns.

All the time while:

Not getting emotionally hijacked.
Doesn't need validation.
Nor hide behind scripted questions.

And its training on millions of conversations while some coaches are still asking:

“So… what would success look like for you?”

That’s not facilitation.

That’s avoidance.