AI adoption doesn't stick at the org level. It sticks at the team level.

That's not a knock on company-wide training or leadership initiatives. Those matter. But the real behavior change happens when someone on your team shares what actually worked for them last Tuesday. When a peer says "I tried this and it saved me two hours" or "I tried this and it totally flopped, here's why."

That's the conversation that moves people.

Org-wide rollouts can build awareness. They can establish a baseline.