Faceless Video For Substack Creators (Beginner Guide)

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Howdy, Wealth Gang🤠

Today’s Post Is In Collaboration With…Pinkie from AI Meets Girlboss.

Over the past eight years, she worked on 500+ branding videos across long- and short-form formats, including podcasts and social content for large corporations, with average monthly reach in the millions.

We asked ourselves a question: How do you use video on Substack without turning the camera on yourself?

In this post, you’ll learn:• How creators on Substack are using video without showing their face

• Which faceless video formats actually work (with real examples)

• How to pick one format you won’t hate and test it in 10 minutes

“Video = face” is lazy thinking on SubstackAI Meets Girlboss: On Substack, podcasts, video posts, and lives already do a lot of the heavy lifting. Video is clearly a priority surface, and most large publications use it in some form.

But that doesn’t mean it only works if you’re on camera.

What the platform actually rewards is recognisable, repeatable formats. A small group of creators are already using video as an awareness and engagement layer without ever showing their face.

As a little experiment, I scrolled through Substack Explore, and I could load the Notes feed four times before hitting a video. When I did, one example was a faceless video cover by Jess Leão for her post Dance of AGI Dragons. It stood out immediately against a wall of static images and text. Inside the post, she continued using GIFs to carry ideas instead of repeating them in prose.

I’ve always preferred being behind the camera. Designing systems, visuals, and structure feels natural. The moment I’m expected to sit in front of a lens, the energy shifts.

Faceless video on Substack removes the pressure to perform and replaces it with something more sustainable: formats people recognise and trust.

A Menu of Faceless Video Formats You Can Start WithAI Meets Girlboss: If video feels intimidating, the problem usually isn’t confidence or skill. It’s not knowing where to start. Video feels overwhelming when it’s treated as one big thing. In reality, it’s a set of containers. You don’t need all of them. You need one that fits how you already think.

Below is a short menu of faceless video formats creators are already using on Substack. Treat this as a pick-one list.

• •

Faceless video is a set of containers, and you only need one that fits how you already think. Pictured: AI Meets Girlboss Photo credit: AI Meets Girlboss · AI-generated image with DALL·E
Video format #1: Screen RecordingsIf you teach, explain, or work through tools, this is the easiest place to start. Your screen does the talking.

Why it works: people see proof instead of promises
Try this if: you already explain things in writing
Tools: Loom, Screen Studio, OBS

Karen Spinner walked her followers through how to set up Google Analytics for Substack. No face, clear narration, and it resulted in high engagement numbers. This video did incredibly well, even for Karen, who is a star anyway.

Video format #2: Illustration VideosIf you think visually or like working with metaphors, illustration videos let you tell stories without explaining them out loud. Motion carries the idea.

Why it works: illustration creates instant differentiation.
Try this if: you already sketch ideas, use metaphors, or want your visuals to do more of the talking.
Tools: Envato, KlingAI 01

atom 🐝 uses illustration and motion to communicate ideas directly through visuals. The style is instantly recognisable, and the message lands because the visuals are the story.

atom

Every Night I Leave My Body • Short Film & BTS

Yo! welcome to my first post showing a small peek behind the scenes of how I create - hope you enjoy…

Listen now
4 months ago · 130 likes · 33 comments · atom 🐝

Video format #3: Visual Essays & SlideshowsIf you work with complex ideas, frameworks, or step-by-step reasoning, this format helps you pace understanding visually instead of dumping everything into text.

Why it works: visuals slow the reader down and make dense ideas easier to absorb. This format is especially strong for saves and restacks.
Try this if: your writing already has structure and you often think in frameworks.
Tools: Canva, Midjourney (for consistent slide visuals), ElevenLabs (for narration)

ToxSec regularly shares video explainers on complex AI security and cybersecurity topics. He uses AI-generated images as slideshows with AI narration, making difficult concepts approachable. His visuals are highly consistent. When you see them, you immediately know it’s him.

Video format #4: AI-generated B-roll videos with narrationIf you like systems and repeatability, this format turns scripts into video without filming anything yourself. Once it’s set up, it’s low-energy and scalable.

Why it works: it separates thinking from execution. You write once, the system does the rest.
Try this if: you value consistency over spontaneity and want a workflow you can reuse.
Tools: Runway, Pika

Dheeraj Sharma shared a full workflow for automating faceless videos end-to-end: script → images → video → narration → final output. He’s built a repeatable system that produces steady video content without being on camera.

Video format #5: Video covers for postsIf you already publish consistently, video covers are one of the lowest-effort ways to add motion without creating “video content.”

Why it works: motion stops the scroll.
Try this if: your posts are solid but you want more people to actually click them.
Tools: Canva, Envato, GIPHY

I tested video covers on my own Substack after only using static images. The first post with a video cover brought in two subscribers immediately.

That’s the format side. Handing it over to Timo Mason🤠 on where faceless video fits into Substack growth.

Where Faceless Video Fits in Substack GrowthHowdy People🤠

Pinkie walked you through the formats you can use.

“But why do they work and how they help you grow on Substack?”

The answer lies in the principle of moving against the masses… Most Substack creators only write, this is a M-A-S-S-I-V-E opportunity for you.

When everyone does the same thing, the person who adds one more dimension automatically stands out.

Standing out in a positive way = growth.

Video does exactly that.

Video Reaches A Different Type Of ReaderTimo Mason🤠: Some people love reading long-form articles, while others prefer watching and listening. Substack knows this so they’re pushing video harder with every update.

More videos surface in Notes and articles, not to mention every single subscriber gets a notification when you start up a live video.

That means the platform is already training a new type of Substack user:
The one who watches first, reads second.

If you’re only writing, you’re invisible to them.

The smart move: serve both audiencesYou don’t have to choose between video and writing.
You can do both in the same post.

Drop a faceless video at the top that teaches the core idea, then follow it with the written breakdown below. Now you’re covering two audiences without overcomplicating your posting schedule.

The video hooks visual learners. The text gives readers depth and searchability. You write the script, record a voice walk-through and then turn that same script into your article.

One idea, two formats.

You create value once and serve two different audiences.

This combo compounds like crazy. :)

But video is not all honey and butter like you might think, there are 4 major downsides you need to be aware of before you go into the media trenches…

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Faceless video on Substack has its pros and cons. Pictured: Timo Mason Photo credit: AI Meets Girlboss · AI-generated image with DALL·E
The Trade-Offs of Using Video on SubstackVideo sounds like the ultimate growth hack until you actually start using it. It comes with constraints that writing doesn’t have, and ignoring them will cost you time, energy, and sanity.

Here are the four trade-offs you need to know before you commit:

Video Is Harder to Edit Than WritingSpot a typo in an article? Fixed in 30 seconds.

Realise you said the wrong stat in a video? You’re stuck.

You either reshoot the whole thing, live with the mistake, or add an awkward correction in the description. Text is forgiving. Video is permanent.

Video takes more upfront effortWriting is: open a doc, type, edit, publish. Video is: script, record, check audio, edit, export, upload, add captions, pray the file doesn’t corrupt.

One article with my AI-workflow takes me 2 hours + video would be another 1–2 hours minimum for production.

Even faceless formats require setup. Screen recordings need clean desktops and smooth narration. AI-generated videos need prompts, rendering time, and quality checks. It’s not hard, but it’s not instant either.

Not Everyone Can Watch VideoSome people scroll with sound off, others are on slow internet and won’t wait for a 5-minute video to buffer.

Text is universal. Video is conditional.

If your audience skews older, works in offices, or consumes content during commutes, they might skip your video entirely no matter how good it is.

When Video Can Hurt ConsistencyYou’re already struggling with weekly articles, daily notes, then maybe video isn’t something to pile on.

Consistency beats quality every time in the early stages of building an audience.

If video slows you down so much that you go from posting twice a week to once a month, you’ve lost.

If adding video means you can’t show up regularly anymore, skip it.

Stick with what you can sustain, and only add video when your system is stable enough to handle it.

When Video Can Wait (And That’s Okay)• Your content needs frequent corrections

• You don’t want to spend extra effort per idea

• You want to optimize for reader experience only

• You’re already stretched thin and adding video would break your consistency

Video is a tool, not a requirement.

Use it strategically instead of blindly.

You’ll grow faster by being consistent in one format than inconsistent across two.

What Now?Now you know the upside: video helps you stand out and reach a different audience

And you know the downside: it takes more effort, can’t be edited easily, and might break your consistency if you’re not ready.

That’s enough to make a smart decision about whether video fits your workflow right now.

But you won’t actually know until you try it.

Test it once, low-stakes, just to see how it feels.

That’s why Pinkie built a 10-minute challenge for you.

Just one quick experiment to see if faceless video clicks for you.

I hand it over to her… 🤠

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One small experiment to see if faceless video fits your workflow. Pictured: AI Meets Girlboss + Timo Mason. Photo Credit: AI Meets Girlboss - AI-Generated image with DALL-E
A 10-Minute Faceless Video Challenge (No Camera Required)AI Meets Girlboss: If this post made video feel possible, don’t bookmark it. Try one thing now. Set a 10-minute timer. Your only goal is to create a rough first version, not something publishable.

The Video Format Finder Prompt (Copy & Paste)• Choose one Substack post you’re proud of but feel deserved more attention.

• Use the Video Format Finder Prompt below.

• Follow the recommendation and sketch the video. Stop when the timer ends.

You are a content strategist helping Substack writers increase engagement using faceless video. Analyze the attached Substack post and identify:

The core idea of the post in one sentence
The moment where readers are most likely to hesitate, skim, or drop off
One faceless video format that would most effectively support this post (choose from: screen recording, GIF, illustration video, visual essay/slideshow, AI-generated B-roll, or video cover)

For the selected format:

Explain why this format fits the post
Suggest what the video should show in the first 3 seconds
Outline a simple 20–30 second version of the video
Recommend 1–2 tools I could use to create it quickly

Keep the recommendation practical, low-effort, and aligned with a Substack audience. Avoid suggesting talking-head or on-camera video.In the comments, share…

• Which faceless video format feels most doable for you right now

• What’s been stopping you from trying video so far

• Bonus points if you’ve already experimented, link it, we love seeing these and restacking them 👀

Faceless video on Substack isn’t about becoming a video creator. It’s about using the right format to help more people discover the ideas you’re already writing

If you try the 10-minute challenge and post your result in Notes, tag me.
I’ll be watching.

See ya soon,
Pinkie 🩷🦩 and Timo 🤠

If you found this useful, you can subscribe to Pinkie’s Substack AI Meets Girlboss here:

Liked this post? 2 ways you can support me• Share it with a creator friend who will benefit.

• Ask a question or share your thoughts in the comments.

Today’s Post Is In Collaboration With…

Pinkie from AI Meets Girlboss.

We asked ourselves a question: How do you use video on Substack without turning the camera on yourself?

In this post, you’ll learn:

How creators on Substack are using video without showing their face
Which faceless video formats actually work (with real examples)
How to pick one format you won’t hate and test it in 10 minutes

“Video = face” is lazy thinking on Substack

AI Meets Girlboss: On Substack, podcasts, video posts, and lives already do a lot of the heavy lifting. Video is clearly a priority surface, and most large publications use it in some form.

But that doesn’t mean it only works if you’re on camera.

What the platform actually rewards is recognisable, repeatable formats. A small group of creators are already using video as an awareness and engagement layer without ever showing their face.

As a little experiment, I scrolled through Substack Explore, and I could load the Notes feed four times before hitting a video. When I did, one example was a faceless video cover by Jess Leão for her post Dance of AGI Dragons. It stood out immediately against a wall of static images and text. Inside the post, she continued using GIFs to carry ideas instead of repeating them in prose.

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I’ve always preferred being behind the camera. Designing systems, visuals, and structure feels natural. The moment I’m expected to sit in front of a lens, the energy shifts.

Faceless video on Substack removes the pressure to perform and replaces it with something more sustainable: formats people recognise and trust.

A Menu of Faceless Video Formats You Can Start With

AI Meets Girlboss: If video feels intimidating, the problem usually isn’t confidence or skill. It’s not knowing where to start. Video feels overwhelming when it’s treated as one big thing. In reality, it’s a set of containers. You don’t need all of them. You need one that fits how you already think.

Below is a short menu of faceless video formats creators are already using on Substack. Treat this as a pick-one list.

Faceless video is a set of containers, and you only need one that fits how you already think. Pictured: AI Meets Girlboss Photo credit: AI Meets Girlboss · AI-generated image with DALL·E

Video format #1: Screen Recordings

If you teach, explain, or work through tools, this is the easiest place to start. Your screen does the talking.

Why it works: people see proof instead of promises
Try this if: you already explain things in writing
Tools: Loom, Screen Studio, OBS

Video format #2: Illustration Videos

If you think visually or like working with metaphors, illustration videos let you tell stories without explaining them out loud. Motion carries the idea.

Why it works: illustration creates instant differentiation.
Try this if: you already sketch ideas, use metaphors, or want your visuals to do more of the talking.
Tools: Envato, KlingAI 01

atom 🐝 uses illustration and motion to communicate ideas directly through visuals. The style is instantly recognisable, and the message lands because the visuals are the story.

#FF6719","created_at":"2025-03-19T15:27:55.840Z","email_from_name":"atom","copyright":"atom brum","founding_plan_name":"Founding Member","community_enabled":true,"invite_only":false,"payments_state":"enabled","language":null,"explicit":false,"homepage_type":"newspaper","is_personal_mode":false}}],"is_guest":false,"bestseller_tier":null,"status":null}],"utm_campaign":null,"belowTheFold":true,"type":"podcast","language":"en"}" data-component-name="EmbeddedPostToDOM">

atom

Every Night I Leave My Body • Short Film & BTS

Yo! welcome to my first post showing a small peek behind the scenes of how I create - hope you enjoy…

Listen now

4 months ago · 130 likes · 33 comments · atom 🐝

Video format #3: Visual Essays & Slideshows

If you work with complex ideas, frameworks, or step-by-step reasoning, this format helps you pace understanding visually instead of dumping everything into text.

Why it works: visuals slow the reader down and make dense ideas easier to absorb. This format is especially strong for saves and restacks.
Try this if: your writing already has structure and you often think in frameworks.
Tools: Canva, Midjourney (for consistent slide visuals), ElevenLabs (for narration)

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Video format #4: AI-generated B-roll videos with narration

If you like systems and repeatability, this format turns scripts into video without filming anything yourself. Once it’s set up, it’s low-energy and scalable.

Why it works: it separates thinking from execution. You write once, the system does the rest.
Try this if: you value consistency over spontaneity and want a workflow you can reuse.
Tools: Runway, Pika

Video format #5: Video covers for posts

If you already publish consistently, video covers are one of the lowest-effort ways to add motion without creating “video content.”

Why it works: motion stops the scroll.
Try this if: your posts are solid but you want more people to actually click them.
Tools: Canva, Envato, GIPHY

I tested video covers on my own Substack after only using static images. The first post with a video cover brought in two subscribers immediately.

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That’s the format side. Handing it over to Timo Mason🤠 on where faceless video fits into Substack growth.

Where Faceless Video Fits in Substack Growth

Howdy People🤠

Pinkie walked you through the formats you can use.

“But why do they work and how they help you grow on Substack?”

The answer lies in the principle of moving against the masses… Most Substack creators only write, this is a M-A-S-S-I-V-E opportunity for you.

When everyone does the same thing, the person who adds one more dimension automatically stands out.

Standing out in a positive way = growth.

Video does exactly that.

Video Reaches A Different Type Of Reader

Timo Mason🤠: Some people love reading long-form articles, while others prefer watching and listening. Substack knows this so they’re pushing video harder with every update.

More videos surface in Notes and articles, not to mention every single subscriber gets a notification when you start up a live video.

That means the platform is already training a new type of Substack user:
The one who watches first, reads second.

If you’re only writing, you’re invisible to them.

The smart move: serve both audiences

You don’t have to choose between video and writing.
You can do both in the same post.

Drop a faceless video at the top that teaches the core idea, then follow it with the written breakdown below. Now you’re covering two audiences without overcomplicating your posting schedule.

The video hooks visual learners. The text gives readers depth and searchability. You write the script, record a voice walk-through and then turn that same script into your article.

One idea, two formats.

You create value once and serve two different audiences.

This combo compounds like crazy. :)

But video is not all honey and butter like you might think, there are 4 major downsides you need to be aware of before you go into the media trenches…

Faceless video on Substack has its pros and cons. Pictured: Timo Mason Photo credit: AI Meets Girlboss · AI-generated image with DALL·E

The Trade-Offs of Using Video on Substack

Video sounds like the ultimate growth hack until you actually start using it. It comes with constraints that writing doesn’t have, and ignoring them will cost you time, energy, and sanity.

Here are the four trade-offs you need to know before you commit:

1. Video Is Harder to Edit Than Writing

Spot a typo in an article? Fixed in 30 seconds.
Realise you said the wrong stat in a video? You’re stuck.
You either reshoot the whole thing, live with the mistake, or add an awkward correction in the description. Text is forgiving. Video is permanent.

2. Video takes more upfront effort

Writing is: open a doc, type, edit, publish. Video is: script, record, check audio, edit, export, upload, add captions, pray the file doesn’t corrupt.
One article with my AI-workflow takes me 2 hours + video would be another 1–2 hours minimum for production.
Even faceless formats require setup. Screen recordings need clean desktops and smooth narration. AI-generated videos need prompts, rendering time, and quality checks. It’s not hard, but it’s not instant either.

3. Not Everyone Can Watch Video

Some people scroll with sound off, others are on slow internet and won’t wait for a 5-minute video to buffer.
Text is universal. Video is conditional.
If your audience skews older, works in offices, or consumes content during commutes, they might skip your video entirely no matter how good it is.

4. When Video Can Hurt Consistency

You’re already struggling with weekly articles, daily notes, then maybe video isn’t something to pile on.
Consistency beats quality every time in the early stages of building an audience.
If video slows you down so much that you go from posting twice a week to once a month, you’ve lost.
If adding video means you can’t show up regularly anymore, skip it.
Stick with what you can sustain, and only add video when your system is stable enough to handle it.

When Video Can Wait (And That’s Okay)

Your content needs frequent corrections
You don’t want to spend extra effort per idea
You want to optimize for reader experience only
You’re already stretched thin and adding video would break your consistency

Video is a tool, not a requirement.

Use it strategically instead of blindly.

You’ll grow faster by being consistent in one format than inconsistent across two.

What Now?

Now you know the upside: video helps you stand out and reach a different audience

And you know the downside: it takes more effort, can’t be edited easily, and might break your consistency if you’re not ready.

That’s enough to make a smart decision about whether video fits your workflow right now.

But you won’t actually know until you try it.

Test it once, low-stakes, just to see how it feels.

That’s why Pinkie built a 10-minute challenge for you.

Just one quick experiment to see if faceless video clicks for you.

I hand it over to her… 🤠

One small experiment to see if faceless video fits your workflow. Pictured: AI Meets Girlboss + Timo Mason. Photo Credit: AI Meets Girlboss - AI-Generated image with DALL-E

A 10-Minute Faceless Video Challenge (No Camera Required)

AI Meets Girlboss: If this post made video feel possible, don’t bookmark it. Try one thing now. Set a 10-minute timer. Your only goal is to create a rough first version, not something publishable.

The Video Format Finder Prompt (Copy & Paste)

Choose one Substack post you’re proud of but feel deserved more attention.
Use the Video Format Finder Prompt below.
Follow the recommendation and sketch the video. Stop when the timer ends.

You are a content strategist helping Substack writers increase engagement using faceless video. Analyze the attached Substack post and identify:
1. The core idea of the post in one sentence
2. The moment where readers are most likely to hesitate, skim, or drop off
3. One faceless video format that would most effectively support this post (choose from: screen recording, GIF, illustration video, visual essay/slideshow, AI-generated B-roll, or video cover)

For the selected format:



Explain why this format fits the post
Suggest what the video should show in the first 3 seconds
Outline a simple 20–30 second version of the video
Recommend 1–2 tools I could use to create it quickly

Keep the recommendation practical, low-effort, and aligned with a Substack audience. Avoid suggesting talking-head or on-camera video.

In the comments, share…
Which faceless video format feels most doable for you right now
What’s been stopping you from trying video so far
Bonus points if you’ve already experimented, link it, we love seeing these and restacking them 👀

Faceless video on Substack isn’t about becoming a video creator. It’s about using the right format to help more people discover the ideas you’re already writing

If you try the 10-minute challenge and post your result in Notes, tag me.
I’ll be watching.

See ya soon,
Pinkie 🩷🦩 and Timo 🤠

If you found this useful, you can subscribe to Pinkie’s Substack AI Meets Girlboss here:

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