The NEW Rules Of YouTube (From a 50 Billion View Strategist)
In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode.
Chapters:
00:00 – Intro
00:57 – Analyzing Thumbnail Examples
04:10 – Visual Elements in Thumbnails
08:02 – Using Text in Thumbnails
09:39 – Creating a Curiosity Gap
11:48 – Packaging for Podcasts
15:10 – The Importance of Titles
18:45 – How to Structure a Video
24:30 – The "Payoff" and Retention
30:15 – YouTube Shorts Strategy