# The CIO role is being rewritten across retail. It used to be: • Infrastructur...
Canonical: https://social-archive.org/tgroenwals/dfdQRl3UHi
Original URL: https://www.linkedin.com/posts/bengibbins_the-cio-role-is-being-rewritten-across-retail-share-7457331413386829824-yCZ-/
Author: Ben Gibbins
Platform: linkedin
## Content
The CIO role is being rewritten across retail. It used to be: • Infrastructure • Systems • Stability • Cost control Now? It’s shifting towards: • Commercial impact • Customer experience • Product and platform thinking • Enabling growth Technology is no longer sitting on the sidelines. It’s embedded in how the business operates. Which means tech leaders are now being judged differently. Not on: System uptime But on: Business outcome realisation Revenue enablement Speed to market Customer experience Operational performance That’s a big shift. And it requires a very different profile. Less operator of systems. More operator of the business. Question is: How many organisations have actually caught up to that expectation? I’ve noticed a shift where CIOs are taking up more COO type roles still owning tech. So another question is: Will the CIO role still exist in retail within 5-10 years?