# Most companies still think AI is a technology problem. It’s not. PwC’s 2026 p...
Canonical: https://social-archive.org/tgroenwals/Ti66cSy2RI
Original URL: https://www.linkedin.com/posts/clarekitching_most-companies-still-think-ai-is-a-technology-share-7455511578205921280-qi-z/
Author: Clare Kitching
Platform: linkedin
## Content
Most companies still think AI is a technology problem. It’s not. PwC’s 2026 predictions remind us once again: Only ~20% of value with AI comes from the tech. The other 80% comes from how work is redesigned. Yet most teams do the opposite. I’ve seen teams with incredible tools still stuck with no measurable impact. And others with basic tools driving real gains. The difference? They changed how the work gets done. Buying feels like progress. Pilots feel like progress. But months later… nothing actually changes. Redesigning work? That’s slower, messier and more uncomfortable. It forces questions like: → Why do we do it this way today? → What decisions can be automated or aren’t decisions at all? → What should this role become? That’s where the 80% actually shows up. Companies getting returns from AI are leaning into redesigning work. Less “what should we buy?” More “what should this process become?” If you’re working on AI right now, it’s worth asking: Are we investing 80% of our effort where the value actually is? Or just where it feels easier? Credit to Carolyn Healey for the infographic, give her a follow. ♻️ Repost to help someone refocus on the 80%. 🔔 Follow Clare Kitching for insights on unlocking value with data & AI. 💎 Get more from me with my free newsletter here: https://lnkd.in/ghBtk6jR