# Most data teams never make it to the promised land. They’re either: → stuck i...
Canonical: https://social-archive.org/tgroenwals/MsUgTwkEBb
Original URL: https://www.linkedin.com/posts/sebastianhewing_most-data-teams-never-make-it-to-the-promised-share-7453636262873260032-cCjH/
Author: Sebastian Hewing
Platform: linkedin
## Content
Most data teams never make it to the promised land. They’re either: → stuck in a bottleneck where everything goes through the data team → lost in a jungle of tools, chaos, and one-off solutions → trapped in a fortress where nothing escapes the compliance checklist But here’s the twist: You can set outcome-driven goals in any of these places. In fact, you have to - otherwise, you’ll never move. 1️⃣ In the bottleneck? Focus on reliability and trust. - 90% of critical reports delivered by 9am - 0% of bugs discovered by stakeholders 2️⃣ In the jungle? Move towards the fortress before tackling the promised land. - Build a source of truth and cut "Where's the data?" asks by 80% - Save 25 hours/week of manual reporting 3️⃣ In the fortress? Shift from control to enablement. - Analysts respond to stakeholder questions in <2 days - Super Users answer 80% of their own questions 4️⃣ In the promised land? You’ve earned the right to chase more ambitious outcomes. - $10M MRR from selling external data products - 15% lower CAC through smarter budget allocation - $2M revenue uplift via automated bidding This is what outcome-driven goals actually look like. Not tickets closed or dashboards built. Want to know if your data team is in the Jungle, Bottleneck, Fortress or Promised Land? 👉 Check out my free Self Audit Tool here: https://lnkd.in/gS5PD2XK ♻️ Repost if your OKRs look great on paper but don’t change a thing.