# It took me 6 years to realize: Data Quality was never the thing holding back...
Canonical: https://social-archive.org/tgroenwals/1whcKDl04F
Original URL: https://www.linkedin.com/feed/update/urn:li:activity:7449361998967910400/
Author: Sebastian Hewing
Platform: linkedin
## Content
It took me 6 years to realize: Data Quality was never the thing holding back my promotion. All these years grinding to create "perfect data". Until I finally came to the obvious conclusion: Executives don't care about data quality. They only care about revenue. That gap is where most data work dies. I once worked with a company where: → Customer Acquisition Costs looked too high → Marketing seemed underperforming → Growth was slowing down So everyone tried to “optimize marketing campaigns.” But the real issue? We were measuring reality wrong. And we we finally figured out how to frame "data quality work" correctly. If you want to learn how: ✅ a "data quality project" made us 2x more money ✅ to connect messy data to better decisions ✅ to get stakeholders to finally care about data quality 👉 then have a look at this 6-minute read I recently shared with 3,000+ data experts in my weekly data strategy newsletter: https://lnkd.in/g3VKdsPt