# If you don't understand pricing, your biz will never hit $1m. How to price co...
Canonical: https://social-archive.org/richeddy/8tJJGziSkh
Original URL: https://x.com/Codie_Sanchez/status/2080647705731145981
Author: Codie Sanchez
Platform: x
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## Content
If you don't understand pricing, your biz will never hit $1m. How to price correctly: Value Created × 10-20% = Your Price Where: • "Value created" = how much your work makes or saves the client • 10-20% depends on how confident you are that you'll deliver 80% of owners who run this find out they’re undercharging.