# A masterclass on how to become the most TRUSTED name in your industry in 2 ho...
Canonical: https://social-archive.org/richeddy/3xBaR6c5Kk
Original URL: https://x.com/LoganTGott/status/2109398886204780865
Author: Logan Gott
Platform: x
Share mode: full
## Content
A masterclass on how to become the most TRUSTED name in your industry in 2 hours a week: The average founders think authority comes from being the best at what they do. So they keep getting better, quietly, and wait for the market to notice. It usually doesn't, and meanwhile someone with half their track record becomes the name everyone quotes, refers and invites on stage. I've watched this play out across 30+ SaaS & AI founders, and the gap almost never comes down to expertise. Buyers are checking 5 things when they decide whether to trust you: - Expertise - Visibility - Association - Voice - Proof Most founders have the first one and very little of the other 4. The 4 graphics below break down how to build the rest: 1. Get known for 1 sentence, so your market can finish "that's the ___ person" 2. Give every post 1 of 5 jobs 3. Build trust with the buyers who read quietly for months before saying a word 4. Give people somewhere to go after the post 5. Run the whole thing in a 2-hour week For 1 founder we work with, this turned into 2,876,982 impressions, 30+ booked calls and $500K+ in pipeline in 100 days. Which of the 5 are you scoring lowest on right now?
## Media
1. image: https://social-archiver-api.social-archive.org/media/archives/richeddy/5AKshMrmPV/media/0.jpg
2. image: https://social-archiver-api.social-archive.org/media/archives/richeddy/5AKshMrmPV/media/1.jpg
3. image: https://social-archiver-api.social-archive.org/media/archives/richeddy/5AKshMrmPV/media/2.jpg
4. image: https://social-archiver-api.social-archive.org/media/archives/richeddy/5AKshMrmPV/media/3.jpg