# Great realistic insights from Filip and the team at Koral In commercializing...
Canonical: https://social-archive.org/localornithologist/dmtYqKCPeY
Original URL: https://www.linkedin.com/posts/nicolaiellehuus_great-realistic-insights-from-filip-and-the-share-7458066022328152064-w4bP/
Author: Nicolai Ellehuus
Platform: linkedin
## Content
Great realistic insights from Filip and the team at Koral In commercializing sustainability, the team needs to: - learn marketing and sales' business objectives, and talk about how sustainability can help deliver them. - explore which of the customer's functional, emotional or social needs the company's sustainability work might already meet. - show how sustainability can sharpen the value proposition the company already has.