# Most people think branding starts with Canva. It starts with decisions. When...
Canonical: https://social-archive.org/adegette/hKyBKW8xZi
Original URL: https://www.linkedin.com/posts/rafal-michalczyk-graphicdesigner_most-people-think-branding-starts-with-canva-share-7438621742333505536-a1yr/
Author: Rafal Michalczyk
Platform: linkedin
## Content
Most people think branding starts with Canva. It starts with decisions. When those decisions are missing, your content looks scattered - even when the individual pieces are decent. A few basics matter most: ✅ Define your core values and personality What do you want people to feel from your brand? Professional, bold, playful, direct, calm? ✅ Choose a consistent colour palette Pick 3-5 colours and use them across your posts, graphics, and profile. Every time. ✅ Keep one visual style Choose an aesthetic that fits your brand and stick with it, minimalist, vibrant, clean, geometric, abstract. ✅ Use typography with purpose Two fonts. One for headlines, one for body. Serif feels classic. Sans serif feels modern. Either works. Mixing six does not. ✅ Build a recognisable voice Your tone, your wording, your sign-off. These are all brand decisions - not afterthoughts. When your identity is clear, your content looks stronger, feels more consistent, and takes less effort to create. When it isn't, no amount of templates fixes it. Does your current brand pass the consistency check?