# The NEW Rules Of YouTube (From a 50 Billion View Strategist)
Canonical: https://social-archive.org/1empirenetwork/7Im0EMjBvV
Original URL: https://www.youtube.com/watch?v=dAR3d6xnG0o
Author: Sweat Equity
Platform: youtube
## Content
In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode. Chapters: 00:00 – Intro 00:57 – Analyzing Thumbnail Examples 04:10 – Visual Elements in Thumbnails 08:02 – Using Text in Thumbnails 09:39 – Creating a Curiosity Gap 11:48 – Packaging for Podcasts 15:10 – The Importance of Titles 18:45 – How to Structure a Video 24:30 – The "Payoff" and Retention 30:15 – YouTube Shorts Strategy 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------